Why Doesn’t Apple Release What Works in Siri Now?

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Summary

Apple is delaying the release of a new Siri system due to concerns about its accuracy and compatibility with a wide range of apps. The author suggests a phased rollout strategy, starting with a limited number of apps and gradually expanding to more categories as the system improves.

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Smart Siri is still many months away, but Mark Gurman says progress has been made. Apple sees a problem, though.

Engineers have been struggling to ensure that the system works with a sufficient number of apps and is accurate enough to handle high-stakes scenarios. There are worries about the software failing in categories where precision is nonnegotiable, like in health or banking apps. Mark Gurman‘s Power On​

So, they are delaying it until spring — well, we hope it’s spring!

But why? They could release what they know is working well now. They’d only need a short “Allow” list. If Siri sees that it needs an app not on that list, it stops, saying something like, “I’d need [app name] to do that, but I can’t work with this app yet — we’re still making sure it works perfectly.”

Or, if categories in the App Store are safe to rely upon, limit it that way.

They’d want to explain this in Apple Intelligence settings and give a link to the allowed apps. Clearly marking the feature as “Early Access” or “Preview”, would set user expectations properly.

Maybe keep things small at first, only allowing models that Apple has fully tested and only on beta software. They could limit it by country too if part of the concern is language translation.

They definitely should encourage developers to test their own apps and give detailed feedback on what went wrong. That could save Apple engineers massive amounts of time.

Users would be happy to see steady progress as new apps are blessed. Maybe even some small developers might get good PR by getting their apps accepted earlier than the big guys. The stock market surely would like to see this too.

Makes sense to me.

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